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So, in other words: not the work of some spymaster Facebook researcher. Later on, Nevius also explains that the feature was created by two interns at a hackathon and became so popular for employees, it prompted the company to make the filter public. And, in preemptive response to concerns about how their controversial “ I voted” or “ emotion contagion” studies were conducted, he assured them again that, “Everyone sees the same thing.” “It’s not an experiment or test,” Nevius William tells The Atlantic. For example, the company’s very own spokeperson blatantly denies the ulterior motive. It’s a leading question, that the actual article itself contradicts many times. And The Atlantic agreed, publishing a piece asking ‘ Were All Those Rainbow Profile Photos Another Facebook Study?‘ which was then parroted by the likes of Gizmodo and Daily Mail as truth rather than speculation.īut it’s important to note that the article hopes you’ll see the title, then think “probably, those sneaky bastards,” before clicking on it. “ This is probably a Facebook experiment! ” commented one MIT network scientist, Cesar Hidalgo. It took Facebook experiment truthwatchers just a few hours to start questioning the company’s reasoning behind the good-natured ‘celebrate pride’ filter. But is there something more insidious hidden in the company’s act of solidarity with the LGBTQ community? To be exact, CNN says twenty-six million people (and counting) changed their profile picture in support of marriage equality and gay pride month. It feels like everyone hitched a ride on the rainbow train on Facebook after Friday’s Supreme Court decision.